InterTradeIreland All-Island Innovation Programme: Strategic Digital Marketing

Tuesday, 5 June 2018 9:15 AM - 11:15 AM GST

College Road, Cork, Co. Cork, xxxx, Ireland

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Strategic Digital Marketing: Winning business insights for the SME Partial Approval - Free

Post-workshop networking event, with light refreshments will take place after the event (11.15-11.45)

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Tuesday, 5 June 2018 9:15 AM - 11:15 AM GST

Creative Zone, UCC Library Ground Floor, College Road, Cork, Co. Cork, xxxx, Ireland.

The All-Island Innovation Programme is an InterTradeIreland funded programme established to promote and encourage innovation across the island.  


For our first master class of the current three-year programme, UCC are delighted to announce that David Alton of UCC's Management & Marketing Department will deliver a workshop entitled "Strategic Digital Marketing: Winning business insights for the SME sector" .  This seminar takes place in the UCC Library Creative Zone on Tuesday June 5th 2018 (9.15-11.15 am) and is an applied session targeted at the regional industrial audience.  Attendance is free but registration in advance is required to facilitate room capacity and  catering.  The event will be followed by light refreshments and networking opportunity for attendees.


The talk, delivered by Dave Alton of University College Cork, illuminates the dynamic digital environment as it impacts on international business in 2018. Specifically, the talk will discuss: the impact of big-tech (Amazon, Facebook, Google, and Apple) on the SME sector and society as a whole; how to create a digital brand within the attention economy; and, how to construct a marketing funnel for your business, utilizing data-driven decision making.  

Cancellation policy

By registering for attending this event, your data will be held by InterTradeIreland and the event hosting partner organisation of the All-Island Innovation Programme.  You may receive periodic updates of upcoming events from InterTradeIreland and/or the All-Island Innovation Programme partner organisations.  InterTradeIreland (and host organisation) will not circulate your details to any unrelated third party. 

Should you not wish to receive any related communication then please email me at and I will remove your data from the registration list post event

University College Cork

The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. A series of free innovation lectures, seminars and masterclasses are held throughout the year to share international best practice in areas of innovation. The Programme is delivered in partnership with InterTradeIreland, Queen’s University Belfast, NUI Galway, Dublin City University and University College Cork.

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